Principles of Management - Microsoft Essay Example for Free

Principles of Management Microsoft Essay Planning involves defining goals, establishing strategies for achieving those goals, and developing plans to integrate and coordinate activities; Organizing involves arranging and structuring work to accomplish the organization’s goals; Leading involves working with and through people to accomplish organizational goals; Controlling involves monitoring, comparing, and correcting work performance. Background of Company Microsoft Corporation, incorporated in 1981, is engaged in developing, licensing and supporting a range of software products and services. The Company also designs and sells hardware, and delivers online advertising to the customers. The Company operates in eight segments: Windows amp; Windows Live Division (Windows Division), Server and Tools Business, Online Services Division (OSD), Microsoft Business Solutions, Microsoft Office Division, Microsoft Phone Division, Skype and Interactive Entertainment Business. The Company’s products include operating systems for personal computers, servers, phones, and other intelligent devices, server applications for distributed computing environments, productivity applications, business solution applications, desktop and server management tools, software development tools, video games, and online advertising. Microsoft Corporation is more than the largest software company in the world: it is a cultural phenomenon. Microsoft is led by Bill Gates, the worlds wealthiest individual and most famous businessman, Microsoft has succeeded in placing at least one of its products on virtually every personal computer in the world, setting industry standards and defining markets in the process. Problem Statement Even the giant software company could be at risk of losing its dominance. Its faces a challenges in search, web browsing, mobile devices, web server software and even the desktop operating system market. Study Objective Microsoft will come out some new products in order to beat their competitors. Â  According to Jon Brodkin, Microsoft’s Online Services Division powered by Bing and MSN is the only one that consistently loses money, including $2. 6 billion lost over the past 2 years. Second is the web browser. Once upon a time, Microsofts Internet Explorer commanded greater than 90% market share, dominating the browser market as much as Windows dominates PCs today. The Microsoft monopoly earned itself antitrust penalties by beating Netscape into submission, but it wasnt until the rise of Mozilla Firefox and Google Chrome that the monopoly would be broken. The discrepancy between numbers of users and amount of usage suggests that the webs heaviest users are the ones who replace the default Internet Explorer with Firefox and Chrome. Â  For all its success as the world’s biggest maker of PC operating systems and office programs, Microsoft’s position as the dominant provider of software to consumers is at risk. While Windows still powers the vast majority of desktops and laptops, the emergence of mobile devices and increasing reliance on the Internet have shown consumers and businesses alike that much of what we call personal computing can be done without touching a single Microsoft product. Microsoft is still a giant, with $70 billion (? 43 billion) in annual revenue and an amazing 11 products that earn at least $1 billion a year. First of all, the first challenge is in search engine. Bing loses money over the past 2 years. Microsoft cares about search because of advertising revenue, and also because Google has become synonymous with the Internet in almost the same way Microsoft became synonymous with personal computers. Moreover, Microsofts Internet Explorer used to be a popular browser before Firefox and Chrome were launched to the market. According to the journal above, the issue of Microsoft Corporation facing is some of their software is not competitive enough to confront their competitors. Microsoft might improve or upgrade their software such as Bing and Internet Explorer regularly, always give consumers a fresh or new interface. In addition, they might make their software more function than others so that they are strong enough to beat their competitors. So as to improve the software, Microsoft has to make sure their employees’ skills are up to date. Microsoft should create a spirituality and organizational culture. Workplace spirituality recognizes that people have an inner life that nourishes and is nourished by meaningful work that takes place in the context of community. Benefits of spirituality are to improved employee productivity, increased creativity, stronger organizational performance and increased team performance. Furthermore, Microsoft might provide a proper training to their employees to make sure they can come out a new product for the company. DISCUSSION Employees are an organization’s greatest resource, and creativity is theirs. Creativity is the life force, the energy that leads to profitability. In globally competitive organizations, creativity occurs in every department at every level. Every employees uniqueness is recognized and celebrated. The goal of their leaders is bringing out the best in employees. They know that organizations are only as rich as the quality of their employees ideas.