Case study analysis for The Garden of Freshness (from logistics point

Analysis for The Garden of Freshness (from logistics point of view) - Case Study Example However, recent instances of customers complaining of stock-outs of specific fruits and vegetables and lack of fresh products have caught the attention of management and the owners of this family business. Garden of Freshness was established as a fruits, grocery, deli and bakery company with special attention on quality and availability of fresh products every time. Very soon the company opened up two more stores with 120 employees currently working for it. While the supplies department is looked after by Marc Pineault, the administration is in the hands of his brother- Sylvain Pineault. There are managers for each store who directly report to the supervisor and every store has two kinds of employees- production employees for logistics functions of loading and unloading the trucks and frontline employees to assist and advice the customers. Currently, Marc Pineault is facing serious nightmares on the issue of shortage of perishable products every afternoon and also the quality proposition which is their unique selling proposition. Most of the vegetables and other products do not remain fresh after the second partial delivery is made to the stores, thereby leaving the customers dissatisfied. Going through the facts of the case reveal the following issues and challenges: Superficially, the issues faced by Marc Pineault seem of operational level but an in-depth analysis of the entire scenario reveals some major strategic loopholes. Shortcomings in the strategic and operational planning of Garden of Freshness are: Strategically, the business has expanded but arrangements to sustain the growth have not been accounted for. The selection of suppliers is the biggest loophole which is damaging the logistics of the business. Every evening the purchasers visit the Central market and every single supplier to assess the price and quality. This is in fact very time consuming and